Over the past 24 hours, my Facebook newsfeed has been swamped with a single subject: Invisible Children’s Kony 2012 / Stop Kony campaign.
The campaign film was uploaded to Youtube on the 5th of March. Since then, #StopKony has been a trending topic on Twitter – both in Australia and worldwide, for several days. At time of writing YouTube listed the number of views at 11,624,969, which is likely to be shy of the actual total.
This is a phenomenal success by anybody’s standards. But what has made this single issue – which I think it’s fair to say was relatively far from most Australians’ minds until a day or two ago, such a hot topic – and why is the campaign such a viral hit?
Typically the videos that generate the most hits are short and funny. The Stop Kony video is just over 29 minutes long, and it’s heart rending from start to finish.
The campaign film was uploaded to Youtube on the 5th of March. Since then, #StopKony has been a trending topic on Twitter – both in Australia and worldwide, for several days. At time of writing YouTube listed the number of views at 11,624,969, which is likely to be shy of the actual total.
This is a phenomenal success by anybody’s standards. But what has made this single issue – which I think it’s fair to say was relatively far from most Australians’ minds until a day or two ago, such a hot topic – and why is the campaign such a viral hit?
Typically the videos that generate the most hits are short and funny. The Stop Kony video is just over 29 minutes long, and it’s heart rending from start to finish.
- 3/8/2012
- by Cathie McGinn
- Encore Magazine
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