An ad by the South Australian Tourism Commission to promote Kangaroo Island has resulted in an increase in searches for the destination on South Australia’s tourism website.
Two weeks after ‘Let yourself go’ launched on 22 February, searches for Kangaroo Island on southaustralia.com had increased by 208 per cent, the Satc told Mumbrella. However, it did not disclose what the actual number of searches was.
John Baker, managing partner of Kwp! Advertising, the Adelaide agency that made the ad, has called it “probably the most beautiful thing we’ve ever created.”
The TV ad, which is running on free to air and pay TV, is being supported by outdoor and indoor cinema, along with newspaper, magazine and digital.
David O’Loughlin, director of marketing and communications, South Australian Tourism Commission said in statement: “Our latest campaign shines the light on Kangaroo Island in a way that we haven’t before...
Two weeks after ‘Let yourself go’ launched on 22 February, searches for Kangaroo Island on southaustralia.com had increased by 208 per cent, the Satc told Mumbrella. However, it did not disclose what the actual number of searches was.
John Baker, managing partner of Kwp! Advertising, the Adelaide agency that made the ad, has called it “probably the most beautiful thing we’ve ever created.”
The TV ad, which is running on free to air and pay TV, is being supported by outdoor and indoor cinema, along with newspaper, magazine and digital.
David O’Loughlin, director of marketing and communications, South Australian Tourism Commission said in statement: “Our latest campaign shines the light on Kangaroo Island in a way that we haven’t before...
- 3/10/2012
- by Robin Hicks
- Encore Magazine
Courtesy of ABC
Finale by copout — that’s my opinion of last nights highly anticipated Lost finale. The island’s castaways turn out to be all dead! Dead!
After all they’ve been through — black smoke, time travel, torture by “others”, polar bears, sacrifice of their personal lives and loves — this is their reward. They all get to walk into the light together.
Come on! Clearly the show’s creator’s/writers wrote themselves so many mysteries that they didn’t know how to wrap up their myriad loose endings and intrigue story lines.
Instead, they came to one depressing conclusion — none of the characters who we grew to love Ever escaped the grip of the otherworldly island. Not the oceanic 6 who appeared to have been rescued nor Kate Sawyer and Claire, who appeared to have flown in the last episode.
So what happened? When did they die? And when did Penny Widmore die?...
Finale by copout — that’s my opinion of last nights highly anticipated Lost finale. The island’s castaways turn out to be all dead! Dead!
After all they’ve been through — black smoke, time travel, torture by “others”, polar bears, sacrifice of their personal lives and loves — this is their reward. They all get to walk into the light together.
Come on! Clearly the show’s creator’s/writers wrote themselves so many mysteries that they didn’t know how to wrap up their myriad loose endings and intrigue story lines.
Instead, they came to one depressing conclusion — none of the characters who we grew to love Ever escaped the grip of the otherworldly island. Not the oceanic 6 who appeared to have been rescued nor Kate Sawyer and Claire, who appeared to have flown in the last episode.
So what happened? When did they die? And when did Penny Widmore die?...
- 5/24/2010
- by Jennifer Murray
- HollywoodLife
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