Morgan Spurlock goes meta on product-placement’s back end in Pom Wonderful Presents: The Greatest Movie Ever Sold. In making a documentary about how product placement gets done, he decides to pimp out his movie to the highest bidders. I’m betting there are hundreds of documentary filmmakers smacking their foreheads, wishing they’d thought of this idea first. It’s a deceptively simple idea, but Morgan goes deep into the system, and what he finds is mind-boggling. From businesses whose sole raison d’être is to tell you how to brand yourself to school systems that have to resort to advertising on school buses and soccer fields just to make ends meet, this is Mad Men gone rabid. And it’s a highly entertaining, thought provoking film.
Morgan interviews people from all sides of the product-placement biz, including entertainers, directors, producers, marketers, and brand-name companies. The list is impressive; Norm Chomsky,...
Morgan interviews people from all sides of the product-placement biz, including entertainers, directors, producers, marketers, and brand-name companies. The list is impressive; Norm Chomsky,...
- 4/29/2011
- by Denise Kitashima Dutton
- Atomic Popcorn
Recently, The Film Stage caught up with Morgan Spurlock to discuss his new film Pom Wonderful Presents: The Greatest Movie Ever Sold, now playing. The film examples the role of product placement and advertising in movies. Here is what he had to say:
Is this part of your sponsorship deal, this whole outfit?
What’s funny is that it was all my idea. That’s the thing, as you watch the film, this whole pitch of the suit was my brainstorm, so now these are my own chickens coming home to roost. So yeah, comes with the territory now.
Did you really think that when you started out…
That anyone would give us any money?
…that you’d even think you’d have a film?
Yeah, we had no clue. When we started, we thought it was a great idea, we didn’t know if it was even possible, and...
Is this part of your sponsorship deal, this whole outfit?
What’s funny is that it was all my idea. That’s the thing, as you watch the film, this whole pitch of the suit was my brainstorm, so now these are my own chickens coming home to roost. So yeah, comes with the territory now.
Did you really think that when you started out…
That anyone would give us any money?
…that you’d even think you’d have a film?
Yeah, we had no clue. When we started, we thought it was a great idea, we didn’t know if it was even possible, and...
- 4/25/2011
- by Kristen Coates
- The Film Stage
The Hollywood Reporter has inked a deal to become a client of the global branding and marketing company, Norm Marshall & Associates.
THR publisher Eric Mika said that Nma will work with the entertainment magazine to leverage the THR brand and further build upon the two companies' globalization.
A particular focus will be put on the emerging Asian markets, where THR has already built significant business alliances and opportunities.
By offering a complete range of marketing and corporate branding opportunities and strategies, Norm Marshall & Associates will in fact build upon already established THR initiatives such as its involvement in the Hong Kong International Film Festival, Filmart, 3Dx Film Festival and the publication of film show dailies at film festivals such as the one in Pusan, Korea.
"The Hollywood Reporter is an iconic publication with significant international business ventures and editorial offices around the world," said the company's chairman-ceo Norm Marshall. "It...
THR publisher Eric Mika said that Nma will work with the entertainment magazine to leverage the THR brand and further build upon the two companies' globalization.
A particular focus will be put on the emerging Asian markets, where THR has already built significant business alliances and opportunities.
By offering a complete range of marketing and corporate branding opportunities and strategies, Norm Marshall & Associates will in fact build upon already established THR initiatives such as its involvement in the Hong Kong International Film Festival, Filmart, 3Dx Film Festival and the publication of film show dailies at film festivals such as the one in Pusan, Korea.
"The Hollywood Reporter is an iconic publication with significant international business ventures and editorial offices around the world," said the company's chairman-ceo Norm Marshall. "It...
- 5/16/2009
- The Hollywood Reporter - Movie News
NMA Entertainment & Marketing announced it is purchasing Geiger Donnelly Marketing, a promotion marketing agency that will become the New England office of NMA starting July 1. Veteran promotional marketer Chris Donnelly, who has led GDM for the past seven years, will become president of NMA's New England office, accompanied by GDM's staff of ten promotional marketing professionals. GDM's client list includes The Holmes Group (Rival & Crock Pot), Cabot Stains, Nor-Cal Beverages, Dexter Shoes, 99 Restaurants, Clarks Shoes, Fashion Bug Stores, Rallys & Checkers, Hasbro and Cookie Jar Entertainment. "The GDM acquisition will further increase NMA's ability to engage clients who are seeking a full service agency with proven ability to connect them to the marketing power of entertainment," said NMA co-CEO Norm Marshall. The NMA New England office will be located in Foxboro, Mass., midway between Boston and Providence, R.I. NMA purchased GDM from its parent company Geiger Inc., a promotional products firm.
- 6/30/2006
- The Hollywood Reporter - Movie News
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