A New Zealand-based platform where fans track, review and share lists of movies old and new is an increasingly influential marketing tool for specialty film with budgets tight and audiences harder to reach.
Letterboxd, founded as a passion project by Auckland tech entrepreneurs Matthew Buchanan and Karl von Randow just over a decade ago, recently passed 6.5 million members, with 40-50 in North America followed by the U.K., Europe and breakout markets including Brazil, India, Australia, Indonesia and the Philippines. It has 4.4 million monthly visitors and 800 million monthly page views.
Since launch, users have logged a whopping 1 billion films they’ve seen, put 300 million films on watchlists and posted 76.8 million reviews. Average time spent per visitor per month across web and app is about 40 minutes.
Letterboxd has been profitable since 2019, which is “source of immense pride,” Buchanan tells Deadline. The founders early on declined venture capital backing, he said, to...
Letterboxd, founded as a passion project by Auckland tech entrepreneurs Matthew Buchanan and Karl von Randow just over a decade ago, recently passed 6.5 million members, with 40-50 in North America followed by the U.K., Europe and breakout markets including Brazil, India, Australia, Indonesia and the Philippines. It has 4.4 million monthly visitors and 800 million monthly page views.
Since launch, users have logged a whopping 1 billion films they’ve seen, put 300 million films on watchlists and posted 76.8 million reviews. Average time spent per visitor per month across web and app is about 40 minutes.
Letterboxd has been profitable since 2019, which is “source of immense pride,” Buchanan tells Deadline. The founders early on declined venture capital backing, he said, to...
- 8/5/2022
- by Jill Goldsmith
- Deadline Film + TV
Distributor Neon is partnering with Letterboxd, the fast-growing global social network for movie discussion and discovery, to give the platform’s users access to the studio’s slate of documentary and foreign films shortlisted for the 93rd Academy Awards. From March 8 through March 14, Letterboxd users can stream all of Neon’s six shortlisted titles for the discounted bundle price of $19.99 over at watch.neonrated.com. This news marks the first time Letterboxd will be offering new films that have not streamed on any other platforms directly to its member base.
The six films included in the bundle will be documentary contender “Gunda” directed by Victor Kossakovsky and executive produced by Joaquin Phoenix; Gianfranco Rosi’s “Notturno,” which is Italy’s submission for the Best International Feature Academy Award; “The Painter and the Thief,” directed by Benjamin Ree and shortlisted for the Best Documentary Oscar; Andrei Konchalovsky’s Best International Feature submission from Russia,...
The six films included in the bundle will be documentary contender “Gunda” directed by Victor Kossakovsky and executive produced by Joaquin Phoenix; Gianfranco Rosi’s “Notturno,” which is Italy’s submission for the Best International Feature Academy Award; “The Painter and the Thief,” directed by Benjamin Ree and shortlisted for the Best Documentary Oscar; Andrei Konchalovsky’s Best International Feature submission from Russia,...
- 3/4/2021
- by Ryan Lattanzio
- Indiewire
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