Leo Burnett Sydney has launched a new ad for whisky brand Johnnie Walker.
The cinematic spot shows a man walking through an old house of luxury and opulence – representing the quality of ingredients that go into the drink – with the tagline “where flavour is king”.’
it follows a campaign last year attempting to make the brand less serious.
Credits:
Agency: Leo Burnett Sydney Chief Creative Officer: Andy Dilallo Creative Director: Vince Lagana Creative Director: Grant McAloon Client Services Director: Peter Bosilkovski Account Director: Claire Kesby-Smith Agency TV Producer: Rita Gagliardi Production Company: Exit Films Director: Mark Molloy Producer: Alice Grant VFX and Post Production: Alt.vfx, Brisbane. VFX Supervisor: Colin Renshaw VFX Producers: Lily Crowley & Marnie Ellis VFX team : Rowan Cassidy, Brendan Savage, Sarah Collier, Chris Conception, Richard Pritchard, Nick Angus, Andrew Palmer, Matthew Chance, Carlo Managhan, Urs Furrer Grade: Andrew Clarkson, Method Studios Editor: Peter Sciberras, Method Studios Music Composer: Ramesh Sathiah,...
The cinematic spot shows a man walking through an old house of luxury and opulence – representing the quality of ingredients that go into the drink – with the tagline “where flavour is king”.’
it follows a campaign last year attempting to make the brand less serious.
Credits:
Agency: Leo Burnett Sydney Chief Creative Officer: Andy Dilallo Creative Director: Vince Lagana Creative Director: Grant McAloon Client Services Director: Peter Bosilkovski Account Director: Claire Kesby-Smith Agency TV Producer: Rita Gagliardi Production Company: Exit Films Director: Mark Molloy Producer: Alice Grant VFX and Post Production: Alt.vfx, Brisbane. VFX Supervisor: Colin Renshaw VFX Producers: Lily Crowley & Marnie Ellis VFX team : Rowan Cassidy, Brendan Savage, Sarah Collier, Chris Conception, Richard Pritchard, Nick Angus, Andrew Palmer, Matthew Chance, Carlo Managhan, Urs Furrer Grade: Andrew Clarkson, Method Studios Editor: Peter Sciberras, Method Studios Music Composer: Ramesh Sathiah,...
- 10/8/2012
- by Georgina Pearson
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
"I'm Ice Man"... "Don't be ridiculous"
Director Justin Reardon is behind the camera for a new campaign for Wrigley’s Eclipse Chewy Mints.
The Chew Your Way to Fresh campaign, which sees a couple morph from feeling down to feeling fresh, was created by Ddb Sydney through production company Station.
The ad comes about a year after Ddb created a spot for Wrigley’s in which a man frosts up a window after eating an Eclipse mint.
Ddb’s planning director David Chriswick said: “This ad is once again the outcome of a desire to build more engaging brand experiences. Last year’s ‘Toll Booth’ spot got the ball rolling and this new work is a step forward again. The product is great and we’re all determined to make the brand as equally successful through distinctive advertising that people like to spend some time with.”
Chris Blayney, Wrigley marketing...
Director Justin Reardon is behind the camera for a new campaign for Wrigley’s Eclipse Chewy Mints.
The Chew Your Way to Fresh campaign, which sees a couple morph from feeling down to feeling fresh, was created by Ddb Sydney through production company Station.
The ad comes about a year after Ddb created a spot for Wrigley’s in which a man frosts up a window after eating an Eclipse mint.
Ddb’s planning director David Chriswick said: “This ad is once again the outcome of a desire to build more engaging brand experiences. Last year’s ‘Toll Booth’ spot got the ball rolling and this new work is a step forward again. The product is great and we’re all determined to make the brand as equally successful through distinctive advertising that people like to spend some time with.”
Chris Blayney, Wrigley marketing...
- 9/11/2012
- by Robin Hicks
- Encore Magazine
Sbs has launched three promos to highlight the broadcaster’s documentaries.
Created by Us Sydney and Method Studios, the promos carry the tagline “There’s always more to uncover” as a set of hands turn over scenes as miniature landscapes from various documentaries.
The promos highlight topics; history, travel and adventure and ‘real lives’ through shows such as Wildest Africa, One Born Every Minute and America Revealed.
Katherine Raskob, Sbs’s acting marketing director said: “Given the breadth of documentaries on Sbs – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.”
Richard Swann, Method Studios creative director said in a press release: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we...
Created by Us Sydney and Method Studios, the promos carry the tagline “There’s always more to uncover” as a set of hands turn over scenes as miniature landscapes from various documentaries.
The promos highlight topics; history, travel and adventure and ‘real lives’ through shows such as Wildest Africa, One Born Every Minute and America Revealed.
Katherine Raskob, Sbs’s acting marketing director said: “Given the breadth of documentaries on Sbs – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.”
Richard Swann, Method Studios creative director said in a press release: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we...
- 7/31/2012
- by Colin Delaney
- Encore Magazine
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