Alex Bogusky tells Fast Company he's done with advertising for good, no matter who comes a knocking. "I've had some offers floated by and I find it really confusing," he told me last week. "I was Chairman of the best agency on earth four months ago and I left that. What makes people think they can come up with a better offer than best?"
Four months ago when Crispin Porter + Bogusky issued a press release announcing his departure, they essentially buried the headline. "Five new partners have been named at the agency," the hottest ad shop in the country best known for its prowess with the press, wrote. It wasn't until paragraph three that it quietly revealed: "Also announced today was Alex Bogusky's new role as Chief Creative Insurgent at Mdc Partners, the parent company of Cpb."
The news of five new Crispin partners and the Mdc "promotion" was a...
Four months ago when Crispin Porter + Bogusky issued a press release announcing his departure, they essentially buried the headline. "Five new partners have been named at the agency," the hottest ad shop in the country best known for its prowess with the press, wrote. It wasn't until paragraph three that it quietly revealed: "Also announced today was Alex Bogusky's new role as Chief Creative Insurgent at Mdc Partners, the parent company of Cpb."
The news of five new Crispin partners and the Mdc "promotion" was a...
- 7/21/2010
- by Danielle Sacks
- Fast Company
The so-called Ad Jesus announced yesterday that he'd quit the biz he so heavily influenced. What's that mean for the powerhouse "ad agency of the decade" that traded on his name?
Aside from the twenty-four foot tall wooden box of Kraft Mac & Cheese hovering in Crispin Porter + Bogusky's foyer--its latest client win--there wasn't much indication that anything at the hottest ad agency in the country had changed. "It's no big deal, nothing's happened," Alex Bogusky reassured me a few weeks ago in Boulder, several months after ditching his chairman role at Crispin for a job upstairs as "Chief Creative Insurgent" of Mdc Partners, Crispin's parent company. "There are 1,000 other people that work there."
According to those to whom he's passed the torch, life without Bogusky is no different. "He had been designing his exit for the past few years," David Rolfe, one of agency's five rising stars who was recently...
Aside from the twenty-four foot tall wooden box of Kraft Mac & Cheese hovering in Crispin Porter + Bogusky's foyer--its latest client win--there wasn't much indication that anything at the hottest ad agency in the country had changed. "It's no big deal, nothing's happened," Alex Bogusky reassured me a few weeks ago in Boulder, several months after ditching his chairman role at Crispin for a job upstairs as "Chief Creative Insurgent" of Mdc Partners, Crispin's parent company. "There are 1,000 other people that work there."
According to those to whom he's passed the torch, life without Bogusky is no different. "He had been designing his exit for the past few years," David Rolfe, one of agency's five rising stars who was recently...
- 7/2/2010
- by Danielle Sacks
- Fast Company
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