The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the current ecosystem of advertising encompasses digital, broadcast, radio, print, and outdoors, it was the year 1974 that proved pivotal in shaping the landscape of advertising in India.
It was the year when the Liril advertisement, featuring Air India stewardess Karen Lunel, came out, and it forever changed how Indians engaged with the medium.
The advertisement film showed a bikini-clad Karen enjoying nature as she bathed under a waterfall.
The advertisement, which was shot at the Pambar Falls in Kodaikanal, was created by Lintas (Lever International Advertising Services) advertising agency.
The agency was headed by Alyque Padamsee, who is known for portraying Muhammad Ali Jinnah in Richard Attenborough’s multiple Oscar-winning film ‘Gandhi’.
The idea behind the commercial was shaped by a...
It was the year when the Liril advertisement, featuring Air India stewardess Karen Lunel, came out, and it forever changed how Indians engaged with the medium.
The advertisement film showed a bikini-clad Karen enjoying nature as she bathed under a waterfall.
The advertisement, which was shot at the Pambar Falls in Kodaikanal, was created by Lintas (Lever International Advertising Services) advertising agency.
The agency was headed by Alyque Padamsee, who is known for portraying Muhammad Ali Jinnah in Richard Attenborough’s multiple Oscar-winning film ‘Gandhi’.
The idea behind the commercial was shaped by a...
- 4/10/2024
- by Agency News Desk
- GlamSham
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