The Monkeys’ work for Oak milk drink dominated the top prizes at the Creative Strategy Awards.
Planner Fabio Buresti won the grand prix and new brand or advertiser categories while The Monkeys was also named strategic agency of the year.
The ad featured a threatening man talking to camera in the style of Ben Kingsley’s Don Logan in the movie Sexy Beast.
The awards are organised every two years by the Account Planning group, which is part of The Communications Council.
The winners:
Established Service Brands
Gold
Bmf Rob Chandler Commonwealth Bank – Investorville
Silver
Naked Adam Ferrier, Matt Houltham & John Halpin - Art Series Hotel
New Brand Or Advertiser
Gold
The Monkeys Fabio Buresti Oak – Flavoured Milk
Public Service & Charity
Gold
303Lowe Derry Simpson, Bart Hodgen Office of Road Safety, Wa
Gold
Droga5 Tom Donald, Dannika Coleman, Justin Graham - Telstra (for Legacy)
Established Product Brands
Gold
George Patterson Y&R Meredith Simpson,...
Planner Fabio Buresti won the grand prix and new brand or advertiser categories while The Monkeys was also named strategic agency of the year.
The ad featured a threatening man talking to camera in the style of Ben Kingsley’s Don Logan in the movie Sexy Beast.
The awards are organised every two years by the Account Planning group, which is part of The Communications Council.
The winners:
Established Service Brands
Gold
Bmf Rob Chandler Commonwealth Bank – Investorville
Silver
Naked Adam Ferrier, Matt Houltham & John Halpin - Art Series Hotel
New Brand Or Advertiser
Gold
The Monkeys Fabio Buresti Oak – Flavoured Milk
Public Service & Charity
Gold
303Lowe Derry Simpson, Bart Hodgen Office of Road Safety, Wa
Gold
Droga5 Tom Donald, Dannika Coleman, Justin Graham - Telstra (for Legacy)
Established Product Brands
Gold
George Patterson Y&R Meredith Simpson,...
- 11/1/2012
- by mumbrella
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
More versions of the new brand campaign for Woolworths from Droga 5 go to air tonight featuring employees and suppliers.
There are 12 different commercials, which seek to emphasise that most Woolworths fresh produce is Australian grown.
As Mumbrella reported yesterday, the campaign is the first major work since Droga5 won the Woolworths account.
The staff come after a casting call featuring 400 people which was eventually whittled down to 55 call-backs and eventually cast nine people.
Among those featuring was truckie Harold Haigh, who travelled to South Australia for the shoot, his first time on a plane despite 20 years on the road.
The production featured four crews shooting simultaneously across the country, on formats including 16mm, digital, VHS and iPhone. The entire project was overseen by Exit director Amy Gebhardt .
David Nobay, Droga5 Creative Chairman added; “A lot of people scratched their heads when they saw Droga5 and Woolworths together in the same sentence,...
There are 12 different commercials, which seek to emphasise that most Woolworths fresh produce is Australian grown.
As Mumbrella reported yesterday, the campaign is the first major work since Droga5 won the Woolworths account.
The staff come after a casting call featuring 400 people which was eventually whittled down to 55 call-backs and eventually cast nine people.
Among those featuring was truckie Harold Haigh, who travelled to South Australia for the shoot, his first time on a plane despite 20 years on the road.
The production featured four crews shooting simultaneously across the country, on formats including 16mm, digital, VHS and iPhone. The entire project was overseen by Exit director Amy Gebhardt .
David Nobay, Droga5 Creative Chairman added; “A lot of people scratched their heads when they saw Droga5 and Woolworths together in the same sentence,...
- 6/18/2012
- by mumbrella
- Encore Magazine
Former Clemenger Bbdo joint-ecd Mike Spirkovski has joined Droga5.
Spirkovski, who departed Clems last October, joins the creative department he has spent some time consulting to in the past. He will be a creative director on Woolworths.
The news comes as the agency announced the promotion of executive planning director Sudeep Gohil to CEO.
Gohil will line up in a management team including creative chairman David Nobay and MD Marianne Bess.
Deputy planning director Justin Graham will replace Gohil as head of planning.
Nobay said in a statement: I was instrumental in bringing Sudeep out from the Us to Saatchi’s because I recognised even then that he was so much more than simply a world class Planning Director. It was clear he shared my frustrations about the diminishing role of marketing within the larger business context and was equally excited about what was possible. Since then, he’s done...
Spirkovski, who departed Clems last October, joins the creative department he has spent some time consulting to in the past. He will be a creative director on Woolworths.
The news comes as the agency announced the promotion of executive planning director Sudeep Gohil to CEO.
Gohil will line up in a management team including creative chairman David Nobay and MD Marianne Bess.
Deputy planning director Justin Graham will replace Gohil as head of planning.
Nobay said in a statement: I was instrumental in bringing Sudeep out from the Us to Saatchi’s because I recognised even then that he was so much more than simply a world class Planning Director. It was clear he shared my frustrations about the diminishing role of marketing within the larger business context and was equally excited about what was possible. Since then, he’s done...
- 3/20/2012
- by Robin Hicks
- Encore Magazine
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