During his decade-long stint at the food media company Bon Appétit, Brad Leone emerged as one of YouTube’s favorite chefs. Now, he’s bringing his fun-loving personality and experimental attitude to a new hub. Leone has launched a YouTube channel where he will house original web series with titles like Local Legends and Makin’ It.
After receiving formal culinary training and working jobs across the food service industry, Leone became a star on the Bon Appétit YouTube channel, where he formed a fruitful partnership with fellow “test kitchen” denizen Claire Saffitz. With his impulsive yet well-informed cooking style, Leone played the id to Saffitz’s superego. He also spread his love of fermented food through the web series It’s Alive, which pulled in millions of views per episode.
After numerous controversies rollicked Bon Appétit, an exodus of on-screen talent began. Saffitz left the test kitchen in 2020, and Leone departed...
After receiving formal culinary training and working jobs across the food service industry, Leone became a star on the Bon Appétit YouTube channel, where he formed a fruitful partnership with fellow “test kitchen” denizen Claire Saffitz. With his impulsive yet well-informed cooking style, Leone played the id to Saffitz’s superego. He also spread his love of fermented food through the web series It’s Alive, which pulled in millions of views per episode.
After numerous controversies rollicked Bon Appétit, an exodus of on-screen talent began. Saffitz left the test kitchen in 2020, and Leone departed...
- 6/5/2023
- by Sam Gutelle
- Tubefilter.com
Food Influencer Brad Leone Hopes to ‘Teach Viewers to Eat Better’ With New YouTube Shows (Exclusive)
Brad Leone, best known for his work at Bon Appétit on “Test Kitchen” and “It’s Alive,” announced on Monday that he’s launching two new shows, “Local Legends” and “Makin’ It,” both of which debut Monday, June 5 on his YouTube channel.
Speaking to TheWrap ahead of the launch announcement, the New York Times-bestselling author said, “The series are about the behind-the-scenes: where food comes from, the importance of people. Maybe I just want to teach viewers to eat better, to cook better, to try cooking. I always tell people they are better at cooking than they probably think they are. The first pancake is never the best, and so you keep trying and have fun. It’s all part of the adventure.”
Described as a “community guide” rather than a city guide, “Local Legends” follows Leone as he explores “new people, places, cultures, products and foods.” New episodes will be...
Speaking to TheWrap ahead of the launch announcement, the New York Times-bestselling author said, “The series are about the behind-the-scenes: where food comes from, the importance of people. Maybe I just want to teach viewers to eat better, to cook better, to try cooking. I always tell people they are better at cooking than they probably think they are. The first pancake is never the best, and so you keep trying and have fun. It’s all part of the adventure.”
Described as a “community guide” rather than a city guide, “Local Legends” follows Leone as he explores “new people, places, cultures, products and foods.” New episodes will be...
- 5/29/2023
- by Kayla Cobb
- The Wrap
Last year had memorable internet food scandals. There was alarm at Bon Appétit‘s Brad Leone allegedly putting viewers at risk of botulism with the way he cooked on his YouTube series It’s Alive. People blamed severe illnesses and emergency surgeries on the meal kit brand Daily Harvest‘s lentil and leek crumbles. And then there was TikTok‘s “Pink Sauce.”
@chef.pii
#pinksauce #candycrush10
♬ Juicy – TeeDee & J Fado
Invented by a Miami entrepreneur who goes by Chef Pii (pronounced “pea”), Pink Sauce combined the novelty of a colorful condiment...
@chef.pii
#pinksauce #candycrush10
♬ Juicy – TeeDee & J Fado
Invented by a Miami entrepreneur who goes by Chef Pii (pronounced “pea”), Pink Sauce combined the novelty of a colorful condiment...
- 1/25/2023
- by Miles Klee
- Rollingstone.com
Bon Appetit has unveiled its vision for a more inclusive YouTube channel, after a total of eight hosts departed its ‘Test Kitchen’ series amid a lack of diversity onscreen and allegations of racially-charged pay disparities.
The Conde Nast-owned title introduced today the eight new chefs who will be headlining its YouTube channel moving forward, joining three returning staffers: Brad Leone, Chris Morocco, and Andy Baraghani -- the hosts of the popular series It’s Alive, Reverse Engineering, and Andy Explores, respectively.
A new slate for the Bon Appetit channel is currently being developed by editor-in-chief Dawn Davis (pictured above, center), executive editor Sonia Chopra (above right), global brand advisor Marcus Samuelsson (above left), and Conde Nast Entertainment president Agnes Chu. The magazine said several popular series will resume production this month to premiere in the fall, with additional pilots airing in November. Each of the channel's 11 hosts will also launch recipe-driven,...
The Conde Nast-owned title introduced today the eight new chefs who will be headlining its YouTube channel moving forward, joining three returning staffers: Brad Leone, Chris Morocco, and Andy Baraghani -- the hosts of the popular series It’s Alive, Reverse Engineering, and Andy Explores, respectively.
A new slate for the Bon Appetit channel is currently being developed by editor-in-chief Dawn Davis (pictured above, center), executive editor Sonia Chopra (above right), global brand advisor Marcus Samuelsson (above left), and Conde Nast Entertainment president Agnes Chu. The magazine said several popular series will resume production this month to premiere in the fall, with additional pilots airing in November. Each of the channel's 11 hosts will also launch recipe-driven,...
- 10/13/2020
- by Geoff Weiss
- Tubefilter.com
The beloved Bon Appétit 'Test Kitchen' crew -- the chefs and YouTube personalities that have catapulted the Condé Nast title to online video renown -- are doing their part to give back amid the coronavirus crisis.
The crew -- including Gourmet Makes host Claire Saffitz, It’s Alive host Brad Leone, and Chris Morocco -- will headline a first-of-its-kind live variety show this Friday on YouTube. The telethon-style event, sponsored by Bush’s beans, will be facilitated by Zoon, hosted by Bon Appétit editor-in-chief Adam Rapoport and comprising cooking demos, game-show segments, interviews with editors, surprise guest appearances (from the crew’s pets), and more.
The event will also serve as a fundraiser that harnesses YouTube Giving tools, with viewers being asked to donate alongside the stream and all proceeds raised going toward World Central Kitchen’s Covid-19 response efforts. World Central Kitchen is a nonprofit that furnishes meals in the wake of natural disasters,...
The crew -- including Gourmet Makes host Claire Saffitz, It’s Alive host Brad Leone, and Chris Morocco -- will headline a first-of-its-kind live variety show this Friday on YouTube. The telethon-style event, sponsored by Bush’s beans, will be facilitated by Zoon, hosted by Bon Appétit editor-in-chief Adam Rapoport and comprising cooking demos, game-show segments, interviews with editors, surprise guest appearances (from the crew’s pets), and more.
The event will also serve as a fundraiser that harnesses YouTube Giving tools, with viewers being asked to donate alongside the stream and all proceeds raised going toward World Central Kitchen’s Covid-19 response efforts. World Central Kitchen is a nonprofit that furnishes meals in the wake of natural disasters,...
- 4/28/2020
- by Geoff Weiss
- Tubefilter.com
South by Southwest has unveiled additional keynote and featured speakers who will be attending the 34th edition of the conference which will be taking place March 13-22. Songwriter, musician and Pink Floyd founding member Roger Waters and producer, director and writer Erin Lee Carr have been set as keynotes for the Austin confab.
Legendary musician Waters composed Pink Floyd’s album, including seminal titles The Dark Side of the Moon, Wish You Were Here, Animals and The Wall. Waters also produced, co-directed and co-wrote Roger Waters: The Wall, a personal road trip that deals with the loss that he has felt throughout his life due to war. In June 2018, Waters filmed Us + Them live show, a story of human rights, liberty and love, in Amsterdam. Us + Them is a story of human rights, liberty and love.
Carr directed the USA gymnastics scandal documentary At the Heart of Gold as well...
Legendary musician Waters composed Pink Floyd’s album, including seminal titles The Dark Side of the Moon, Wish You Were Here, Animals and The Wall. Waters also produced, co-directed and co-wrote Roger Waters: The Wall, a personal road trip that deals with the loss that he has felt throughout his life due to war. In June 2018, Waters filmed Us + Them live show, a story of human rights, liberty and love, in Amsterdam. Us + Them is a story of human rights, liberty and love.
Carr directed the USA gymnastics scandal documentary At the Heart of Gold as well...
- 11/12/2019
- by Dino-Ray Ramos
- Deadline Film + TV
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