Ing Direct has turned to classic Bond film antagonist Blofeld for inspiration in its latest ad promoting its Everyday bank account.
The ad is the third in the series of the Ing Direct ‘Parts of You’ campaign.
The agency behind the ad was Droga5, which won the business in January this year. Credits: Creative Chairman – David Nobay Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley & Steve Jackson Creatives: Daniel Seager & Steve Hall Agency Producer: Paul Johnston Production Company : Revolver Director : Steve Rogers Producer : Pip Smart Editor : Jack Hutchings Post Production : Fin Design Music and Sound Design : Nylon...
The ad is the third in the series of the Ing Direct ‘Parts of You’ campaign.
The agency behind the ad was Droga5, which won the business in January this year. Credits: Creative Chairman – David Nobay Executive Creative Director: Duncan Marshall Creative Director: Cam Blackley & Steve Jackson Creatives: Daniel Seager & Steve Hall Agency Producer: Paul Johnston Production Company : Revolver Director : Steve Rogers Producer : Pip Smart Editor : Jack Hutchings Post Production : Fin Design Music and Sound Design : Nylon...
- 9/21/2012
- by Robin Hicks
- Encore Magazine
Ing Direct has launched its first new campaign since appointing a new agency roster at the beginning of the year.
The campaign is based around the idea of ‘enabling a life well spent’.
Ing’s executive director, customer, Brett Morgan said in a press release: “We wanted to ensure our brand represented what we are to our customers – a bank that’s simple and easy to deal with.”
“Since launching, we have captured the attention of Australians and we’re now looking to cement our place in their financial decision making. With our upcoming launch into superannuation, we‟re now covering four areas of banking and this campaign highlights that we‟re more than a savings bank. “We are industry leading in customer advocacy and the ‘part of you’ campaign reflects this position.”
Ing appointed Droga5 as creative agency, Soap to handle digital and Um as media agency in January.
The campaign is based around the idea of ‘enabling a life well spent’.
Ing’s executive director, customer, Brett Morgan said in a press release: “We wanted to ensure our brand represented what we are to our customers – a bank that’s simple and easy to deal with.”
“Since launching, we have captured the attention of Australians and we’re now looking to cement our place in their financial decision making. With our upcoming launch into superannuation, we‟re now covering four areas of banking and this campaign highlights that we‟re more than a savings bank. “We are industry leading in customer advocacy and the ‘part of you’ campaign reflects this position.”
Ing appointed Droga5 as creative agency, Soap to handle digital and Um as media agency in January.
- 8/12/2012
- by Robin Hicks
- Encore Magazine
Will divorce from Katie Holmes – and the Scientology factor – hit the world's highest paid performer at the box office?
What do you get the multi-millionaire global superstar who has everything? It's a question Katie Holmes must have asked herself repeatedly during her five-year marriage to Tom Cruise. When it comes to birthday presents for middle-aged men, divorce papers certainly qualify as an unorthodox gift, ranking even lower than novelty socks on the desirability scale.
Holmes's timing is particularly acute, given that she filed for divorce from Cruise in the downtime between the release of his latest movie (Rock of Ages, in which the star has a rare comic outing as a priapic soft-metal god) and his 50th birthday – a milestone for anyone, not least an action hero whose image rests on performing daring physical feats without pulling a muscle, be it leaping between moving trains or jumping up and down on a chatshow sofa.
What do you get the multi-millionaire global superstar who has everything? It's a question Katie Holmes must have asked herself repeatedly during her five-year marriage to Tom Cruise. When it comes to birthday presents for middle-aged men, divorce papers certainly qualify as an unorthodox gift, ranking even lower than novelty socks on the desirability scale.
Holmes's timing is particularly acute, given that she filed for divorce from Cruise in the downtime between the release of his latest movie (Rock of Ages, in which the star has a rare comic outing as a priapic soft-metal god) and his 50th birthday – a milestone for anyone, not least an action hero whose image rests on performing daring physical feats without pulling a muscle, be it leaping between moving trains or jumping up and down on a chatshow sofa.
- 7/5/2012
- by Ryan Gilbey
- The Guardian - Film News
Denny’s launched a web series last month. It’s called Always Open. It’s produced by DumbDumb (Will Arnett and Jason Bateman’s branded production company) and Electus (Ben Silverman’s “next generation studio”). It stars David Koechner (who you’ll recognize from Anchor Man, Reno 911, Talladega Nights, and a few dozen other television and film appearances), who engages in conversation with a rotating cast of comedians (including Bateman and Sarah Silverman) over a Grand Slam inside an actual Denny’s. The series is a solid addition to the long line of online talk show from comedians. It’s funny, irreverent, and unexpected. But the best part about Always Open is it works. Denny’s has seen a “marked increase in awareness among 18 to 34 year-olds” since the launch of the web series. Those numbers come courtesy of YouGov’s BrandIndex, “a daily measure of brand perception among the public,...
- 4/6/2011
- by Joshua Cohen
- Tubefilter.com
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