A song written by Melbourne’s The Sphere Agency is to be performed in front of a global television audience of an estimated 700m people at the closing ceremony of soccer tournament the Africa Cup of Nations.
Yvonne Chaka Chaka rehearses The Sphere Agency’s ‘Hearts on Fire’
The song, which was originally written for Sphere’s former client Nando’s, is to be sung by African star Yvonne Chaka Chaka.
The closing ceremony will be broadcast in Australia on Eurosport, which is available to Foxtel subscribers.
Proceeds from the song, which goes on sale on iTunes tomorrow, go towards fighting malaria in Africa through the charity United Against Malaria.
The song was co-written by The Sphere Agency founder Michael Abdul and Dennis Dowlut, lead singer from the band Electric Empire.
The post Sphere Agency’s Cup of Nations anthem to be performed to estimated TV audience of 700m appeared first on mUmBRELLA.
Yvonne Chaka Chaka rehearses The Sphere Agency’s ‘Hearts on Fire’
The song, which was originally written for Sphere’s former client Nando’s, is to be sung by African star Yvonne Chaka Chaka.
The closing ceremony will be broadcast in Australia on Eurosport, which is available to Foxtel subscribers.
Proceeds from the song, which goes on sale on iTunes tomorrow, go towards fighting malaria in Africa through the charity United Against Malaria.
The song was co-written by The Sphere Agency founder Michael Abdul and Dennis Dowlut, lead singer from the band Electric Empire.
The post Sphere Agency’s Cup of Nations anthem to be performed to estimated TV audience of 700m appeared first on mUmBRELLA.
- 2/9/2013
- by Robin Hicks
- Encore Magazine
Melbourne ad agency Sphere has released a remixed version of a song it produced for former client Nando’s, to be used as the theme tune for the Africa Cup of Nations, which kicked off this week.
‘Hearts on Fire’ was performed by African star Yvonne Chaka Chaka, and co-written by The Sphere Agency founder Michael Abdul and Dennis Dowlut, lead singer from the band Electric Empire.
An Australian artist was slated to co-perform the song, but there was resistance from the Africa Cup of Nations organisers who insisted on only using African talent.
The track will be played at the start of each game and at half time. It also features in videos on the Facebook page of United Against Malaria, a charity with ties to the competition.
Abdul called the song “a perfect case study on the power of branded entertainment.”
The post Melbourne agency releases theme music...
‘Hearts on Fire’ was performed by African star Yvonne Chaka Chaka, and co-written by The Sphere Agency founder Michael Abdul and Dennis Dowlut, lead singer from the band Electric Empire.
An Australian artist was slated to co-perform the song, but there was resistance from the Africa Cup of Nations organisers who insisted on only using African talent.
The track will be played at the start of each game and at half time. It also features in videos on the Facebook page of United Against Malaria, a charity with ties to the competition.
Abdul called the song “a perfect case study on the power of branded entertainment.”
The post Melbourne agency releases theme music...
- 1/22/2013
- by Robin Hicks
- Encore Magazine
The original Hearts on Fire track for Nando’s
A song written and produced by Melbourne’s The Sphere Agency for former client Nando’s is to be used as the theme music for an international soccer tournament.
The track ‘Heart on Fire’ is to be used as the cause anthem for the 2013 Africa Cup of Nations.
The music was co-written by The Sphere Agency founder Michael Abdul and Dennis Dowlut, lead singer from the band Electric Empire, for a Nando’s campaign to fight Malaria that launched around the South Africa FIFA World Cup in 2010.
Hearts on Fire is to be re-recorded by Yvonne Chaka Chaka, one of Africa’s best known artists.
Chaka Chaka, an ambassador for United Against Malaria, is in Sydney this week for the Malaria 2012 Summit. She is to team up with Abdul and Dowlut to work on a re-mix of the song with an unnamed Australian artist.
A song written and produced by Melbourne’s The Sphere Agency for former client Nando’s is to be used as the theme music for an international soccer tournament.
The track ‘Heart on Fire’ is to be used as the cause anthem for the 2013 Africa Cup of Nations.
The music was co-written by The Sphere Agency founder Michael Abdul and Dennis Dowlut, lead singer from the band Electric Empire, for a Nando’s campaign to fight Malaria that launched around the South Africa FIFA World Cup in 2010.
Hearts on Fire is to be re-recorded by Yvonne Chaka Chaka, one of Africa’s best known artists.
Chaka Chaka, an ambassador for United Against Malaria, is in Sydney this week for the Malaria 2012 Summit. She is to team up with Abdul and Dowlut to work on a re-mix of the song with an unnamed Australian artist.
- 10/30/2012
- by Robin Hicks
- Encore Magazine
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