In China, ByteDance is working with some of its top creators to test a new revenue stream. On Douyin, the Chinese version of TikTok, some creators with at least 100,000 followers can now put paywalls on their videos.
News of the Douyin paywalls comes from Reuters, which cited “a person familiar with the matter.” The feature is currently in its testing phase, but some creators have been given the ability to charge a fixed fee for individual videos. Viewers must pay up in order to access those clips. According to a screenshot shared by Chinese media outlet Sina, ByteDance will take 30% of the earnings generated from the paywalls.
ByteDance is looking to bring new revenue streams to Douyin as it battles regulatory efforts around the globe. The blockbuster app is an ecommerce powerhouse, generating $274 billion in sales during the first ten months of 2023. But in spite of those gaudy numbers, recent...
News of the Douyin paywalls comes from Reuters, which cited “a person familiar with the matter.” The feature is currently in its testing phase, but some creators have been given the ability to charge a fixed fee for individual videos. Viewers must pay up in order to access those clips. According to a screenshot shared by Chinese media outlet Sina, ByteDance will take 30% of the earnings generated from the paywalls.
ByteDance is looking to bring new revenue streams to Douyin as it battles regulatory efforts around the globe. The blockbuster app is an ecommerce powerhouse, generating $274 billion in sales during the first ten months of 2023. But in spite of those gaudy numbers, recent...
- 11/16/2023
- by Sam Gutelle
- Tubefilter.com
TikTok‘s leading retail exec has some big ideas related to the platform’s ecommerce hub. At Horizon Media‘s Night Market eCommFronts, TikTok’s Mike Westgate discussed several plans for TikTok Shop, including potential retail partnerships that would allow the platform to serve as a distributor of perishable groceries.
Westgate is the Head of Home, Living, and Retail for TikTok Shop U.S. At the eCommFronts, he said that his company is looking to “forge partnerships with retailers to do deliveries to support perishable products.” Currently, TikTok Shop vendors are only able to sell food and beverage items if they are in a specific “invite only” class.
TikTok has already experimented with some food delivery concepts. An integration with Instacart made it easier for viewers to add ingredients to their shopping carts after watching food videos. Last August, certain food vendors in the U.K. received permission to sell...
Westgate is the Head of Home, Living, and Retail for TikTok Shop U.S. At the eCommFronts, he said that his company is looking to “forge partnerships with retailers to do deliveries to support perishable products.” Currently, TikTok Shop vendors are only able to sell food and beverage items if they are in a specific “invite only” class.
TikTok has already experimented with some food delivery concepts. An integration with Instacart made it easier for viewers to add ingredients to their shopping carts after watching food videos. Last August, certain food vendors in the U.K. received permission to sell...
- 11/3/2023
- by Sam Gutelle
- Tubefilter.com
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