Ddb Sydney has created a new TV commercial for Lipton Ice Tea’s Virigin Cocktail range featuring an underwater pool party.
Sarah Ryan, marketing manager at Unilever ,said: “We think the new Tvc really captures the essence of the range – really vibrant and unexpected, with a great summer feel. We want the Tvc to evoke those special, summer carefree holiday moments, but with an unexpected twist. The range is a great and refreshing alternative for the summer season, and we feel the Tvc really embraces that.”
The campaign also includes outdoor and digital.
View the ad:
Lipton Ice tea’s agencies include Mindshare for media, Soap Creative for digital, and Pulse Communications for PR.
Credits:
Creative Agency: Ddb Sydney Production Company: Carbon Films Director: Marco Pinesi Producer: Mark Thomas Music: Smith and Western
The post Lipton Ice Tea holds a pool party for Virgin Cocktail range appeared first on mUmBRELLA.
Sarah Ryan, marketing manager at Unilever ,said: “We think the new Tvc really captures the essence of the range – really vibrant and unexpected, with a great summer feel. We want the Tvc to evoke those special, summer carefree holiday moments, but with an unexpected twist. The range is a great and refreshing alternative for the summer season, and we feel the Tvc really embraces that.”
The campaign also includes outdoor and digital.
View the ad:
Lipton Ice tea’s agencies include Mindshare for media, Soap Creative for digital, and Pulse Communications for PR.
Credits:
Creative Agency: Ddb Sydney Production Company: Carbon Films Director: Marco Pinesi Producer: Mark Thomas Music: Smith and Western
The post Lipton Ice Tea holds a pool party for Virgin Cocktail range appeared first on mUmBRELLA.
- 1/15/2013
- by mumbrella
- Encore Magazine
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