Sbs has launched three promos to highlight the broadcaster’s documentaries.
Created by Us Sydney and Method Studios, the promos carry the tagline “There’s always more to uncover” as a set of hands turn over scenes as miniature landscapes from various documentaries.
The promos highlight topics; history, travel and adventure and ‘real lives’ through shows such as Wildest Africa, One Born Every Minute and America Revealed.
Katherine Raskob, Sbs’s acting marketing director said: “Given the breadth of documentaries on Sbs – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.”
Richard Swann, Method Studios creative director said in a press release: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we...
Created by Us Sydney and Method Studios, the promos carry the tagline “There’s always more to uncover” as a set of hands turn over scenes as miniature landscapes from various documentaries.
The promos highlight topics; history, travel and adventure and ‘real lives’ through shows such as Wildest Africa, One Born Every Minute and America Revealed.
Katherine Raskob, Sbs’s acting marketing director said: “Given the breadth of documentaries on Sbs – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.”
Richard Swann, Method Studios creative director said in a press release: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we...
- 7/31/2012
- by Colin Delaney
- Encore Magazine
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