Patch Media, AOL's local content and advertising platform, has just launched Patch.org, a charitable foundation that aims to cover hyper-local news in communities that are suffering from a dearth of media outlets, the ones the Internet rendered ... obsolete ... hey wait a minute!
Currently available in 41 communities spread over four states--California, Massachusetts, New Jersey, and New York, with another 15 sites opening in Connecticut starting at the end of the month--the service is so full of win for both sides that it's hard not to feel a warm glow inside.
Even Patch's About page has a home-spun feel to it, although there's no denying the quality of the hires--or the site's design. President Warren Webster has had high-level local news experience, and Editor-in-Chief Brian Farnham has come from Time Out New York--Details before that. While the two luminaries on the editorial board are Jeff Jarvis and Phil Meyer.
For AOL, the benefits are endless.
Currently available in 41 communities spread over four states--California, Massachusetts, New Jersey, and New York, with another 15 sites opening in Connecticut starting at the end of the month--the service is so full of win for both sides that it's hard not to feel a warm glow inside.
Even Patch's About page has a home-spun feel to it, although there's no denying the quality of the hires--or the site's design. President Warren Webster has had high-level local news experience, and Editor-in-Chief Brian Farnham has come from Time Out New York--Details before that. While the two luminaries on the editorial board are Jeff Jarvis and Phil Meyer.
For AOL, the benefits are endless.
- 3/25/2010
- by Addy Dugdale
- Fast Company
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