Campaigns are finalizing their buys of local political ad time during the biggest live event of the year: the Super Bowl.
A few examples: Nikki Haley’s campaign has contracts for time during the kickoff on CBS stations in Charleston and Columbia, as she seeks a better-than-expected showing in the South Carolina primary later this month, according to records filed with the FCC. In California, Adam Schiff and Katie Porter have spots to run in Los Angeles during network’s day-long coverage.
As in previously cycles, the primary season is taking place amid an early year calendar of major live sporting events as well as award shows, the latter of which was apparent last weekend, when Joe Biden’s presidential campaign bought up time in major battleground states during the Grammy Awards.
Other candidates, including Haley and congressional contenders, also bought time during the Grammys, which saw its ratings climb 34% to almost 17 million,...
A few examples: Nikki Haley’s campaign has contracts for time during the kickoff on CBS stations in Charleston and Columbia, as she seeks a better-than-expected showing in the South Carolina primary later this month, according to records filed with the FCC. In California, Adam Schiff and Katie Porter have spots to run in Los Angeles during network’s day-long coverage.
As in previously cycles, the primary season is taking place amid an early year calendar of major live sporting events as well as award shows, the latter of which was apparent last weekend, when Joe Biden’s presidential campaign bought up time in major battleground states during the Grammy Awards.
Other candidates, including Haley and congressional contenders, also bought time during the Grammys, which saw its ratings climb 34% to almost 17 million,...
- 2/8/2024
- by Ted Johnson
- Deadline Film + TV
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