A campaign against bullying has won the latest round of the Sirens Awards from May to September.
Earphone Bully, was written by Marianne Harvey, Cristian Staal and Raphie Barnett from SapientNitro in Brisbane and Ralph van Dijk from Eardrum in Sydney.
The ad, which was the Australia’s only Gold Radio Lion at Cannes this year, won the single, craft and overall categories in round two of the 2013 Siren Awards.
Judge Tommy Cehak from agency JayGrey said: “Earphone Bully was the clear winner for Sirens Round 2. A haunting and disturbing entry that’s expertly crafted and uses the radio medium in an innovative way.”
The ad, best listened to with headphones, puts the listener in the shoes of the victim of bullying.
The campaign can be used for any anti-bullying organisation including Reach Out, Project Rockit and Bullying No Way and with a bank of 600 names can be personalised to pass on to friends.
Earphone Bully, was written by Marianne Harvey, Cristian Staal and Raphie Barnett from SapientNitro in Brisbane and Ralph van Dijk from Eardrum in Sydney.
The ad, which was the Australia’s only Gold Radio Lion at Cannes this year, won the single, craft and overall categories in round two of the 2013 Siren Awards.
Judge Tommy Cehak from agency JayGrey said: “Earphone Bully was the clear winner for Sirens Round 2. A haunting and disturbing entry that’s expertly crafted and uses the radio medium in an innovative way.”
The ad, best listened to with headphones, puts the listener in the shoes of the victim of bullying.
The campaign can be used for any anti-bullying organisation including Reach Out, Project Rockit and Bullying No Way and with a bank of 600 names can be personalised to pass on to friends.
- 8/16/2012
- by Colin Delaney
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.