Amid all the publicity over the Huffington Post-aol sale last week, few have focused on the PR wizard who played a stealth role in its success. Lloyd Grove on the enigmatic Ken Lerer.
Pay attention to the man behind the curtain-even if he doesn't want you to.
Related story on The Daily Beast: Huffington Post Readers Revolt Against AOL
Branding and media-relations wizard Kenneth Lerer barely has a public profile. This is by design: He likes to operate under the radar. His rather boring Wikipedia entry is only 237 words long. That's an astounding achievement given that he has spent more than three decades at the white-hot center of corporate wheeling and dealing, playing pivotal roles, and making fortunes several times over, in the crisis PR business, the ultimately disastrous AOL-Time Warner merger-and now his latest coup, the jaw-dropping $315 million sale of The Huffington Post to AOL.
For the past six years Lerer,...
Pay attention to the man behind the curtain-even if he doesn't want you to.
Related story on The Daily Beast: Huffington Post Readers Revolt Against AOL
Branding and media-relations wizard Kenneth Lerer barely has a public profile. This is by design: He likes to operate under the radar. His rather boring Wikipedia entry is only 237 words long. That's an astounding achievement given that he has spent more than three decades at the white-hot center of corporate wheeling and dealing, playing pivotal roles, and making fortunes several times over, in the crisis PR business, the ultimately disastrous AOL-Time Warner merger-and now his latest coup, the jaw-dropping $315 million sale of The Huffington Post to AOL.
For the past six years Lerer,...
- 2/14/2011
- by Lloyd Grove
- The Daily Beast
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