At the Digitas Digital Content NewFront we’ve seen content pitches from Dan Bucatinsky and Dani Klein Modisett for their parenting-gone-good-and-bad web series, Afterbirth, and Amy Brenneman’s presentation for her story of arrested development, The Procrastinators. Then came the super secret “Suprise Guest Content Pitch #3,” since Shaq couldn’t make it, with Will Arnett and Jason Bateman took the stage. Finally there was funny man Seth Green, who contrary to his jerkish image, was quite cordial in dazzling Madison Avenue's finest. Here’s his pitch: Presenter: Seth Green Show Name: URule Logline: The Truman Show, except that Truman is a willing volunteer. Synopsis: “Adam is a typical 20-something male. Single. Unemployed. Figuring it out. Except Adam makes no decisions of his own.” He’s monitored 24/7 and every decision, from what underwear he puts on in the morning to which potential sexual partners he should encounter, are made by a live,...
- 6/10/2010
- by Joshua Cohen
- Tubefilter.com
At the Digitas Digital Content NewFront we’ve seen content pitches from Dan Bucatinsky and Dani Klein Modisett for their parenting-gone-good-and-bad web series, Afterbirth, and Amy Brenneman’s presentation for her story of arrested development, The Procrastinators. Up next is the super secret “Suprise Guest Content Pitch #3,” and since Shaq couldn’t make it, Will Arnett and Jason Bateman took the stage. Here’s their pitch: Presenters: Will Arnett and Jason Bateman Show Name: N/A – They briefly talked about their sponsor-driven advertiser production company, DumbDumb, which recently teamed up with Electus. Logline: If you’re a brand, you should do projects with Will Arnett and Jason Bateman because they’re hysterical and don’t need no stinkin’ pitch decks. Synopsis: Arnett and Bateman spent maybe an aggregate 90 seconds of their 10 minutes talking about their online production company, DumbDumb, and their strategy for web entertainment. “In our case,” Bateman says,...
- 6/9/2010
- by Joshua Cohen
- Tubefilter.com
Dan Bucatinsky and Dani Klein Modisett gave the first of four content pitches at Digitas’ Digital Content NewFront. Their 10-minute comedy routine showcasing the web series Afterbirth seemed better fit for the stages of vaudeville than a room full of a Fortune 500 brands. Second up was Amy Brenneman of NYPD Blue, Judging Amy, and Private Practice fame. Here’s her pitch: Presenter: Amy Brenneman (Emmy-Award Nominated Actress and Producer) Show Name: The Procrastinators Logline: It’s a Failure to Launch where Matthew McConaughey has a lot of hobbies and is a woman. Synopsis: Produced by Electus, The Procrastinators is the well-shot story of two sisters. Lila Cox (Brenneman) is a 40-year-old who finds herself in graduate school trying to obtain a writing degree and manage her teenage lifestyle. Her sister has a more stable, traditional existence with kids and a white picket fence. Naturally, she’s incredibly jealous of her sister’s freewheeling ways,...
- 6/9/2010
- by Joshua Cohen
- Tubefilter.com
Now in its third year, the Digital Content NewFront is a half conference, half dog and pony show bringing together “content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.” Hosted by digital marketing agency, Digitas and its branded content arm, The Third Act, the event gives Digitas a very public stage form which to show off its new media expertise, remind current clients why the agency is awesome, and show potential brands the large percentage of mindshare Digitas owns within the industry. The NewFronts also give online original programming a large stage from which to spur curiosity and court potential advertisers. At the end of the day half-day event, though, it’s all about making deals. With that in mind, Digitas has scheduled four Content Pitches throughout the 2011 NewFront. I’ll be covering them live. Here’s the first: Presenter: Dan Bucatinsky (Actor,...
- 6/9/2010
- by Joshua Cohen
- Tubefilter.com
Just don’t call it an upfront. This is a more like a half conference, half show-off of influential content creators and celebs and all hoping to catch the eye of Madison Avenue brands. Digitas and its digital content arm The Third Act hosts its third Digital Content NewFront tomorrow at the Skylight Soho in New York. Even though Shaq can’t be there in person, he still took time to make a video pitch of his web series ideas: Dunk’d, a makeover show with the NBA’s shorter players? Shaqalicious, a Shaq cooking show? Genius. On a slightly more serious note, Daphne Brogdon, the Emcee for the NewFront, talks about FTC regulations and digital content in another video released in advance of the one-day event. Last year saw speeches from Michael Eisner and Al Gore, and as expected this year's speaker lineup is also fairly celeb and influencer...
- 6/8/2010
- by Marc Hustvedt
- Tubefilter.com
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