Exclusive: Over the last year Sony has been globalizing the studio’s marketing department in how they approach, position and promote their tentpoles. As such, Deadline learned today that industry vets Andre Caraco and Paul Noble have been named Sony Co-Presidents of Global Marketing. In addition, Mari Gastineau is being promoted to Evp, Global Marketing and will support Caraco and Noble on daily marketing ops.
The studio has a hot film on their hands today with the opening of Marvel Cinematic Universe’s Spider-Man: Far From Home. The pic was already on fire this weekend with a near $111M gross from China, Hong Kong and Japan. In an age when reviving beloved franchises at the box office is key for new generations and growing overseas markets, Sony has accomplished that feat three times with Spider-Man, twice with Jumanji (the Dec. 13 sequel Jumanji: The Next Level dropped a trailer yesterday) and...
The studio has a hot film on their hands today with the opening of Marvel Cinematic Universe’s Spider-Man: Far From Home. The pic was already on fire this weekend with a near $111M gross from China, Hong Kong and Japan. In an age when reviving beloved franchises at the box office is key for new generations and growing overseas markets, Sony has accomplished that feat three times with Spider-Man, twice with Jumanji (the Dec. 13 sequel Jumanji: The Next Level dropped a trailer yesterday) and...
- 7/2/2019
- by Anthony D'Alessandro
- Deadline Film + TV
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