If popular music is any indication, liquor brands like Patron tequila, Hennessy cognac, Grey Goose vodka and Jack Daniel’s whiskey are doing incredibly well. The four were name-dropped more than any other liquor brands in the most popular songs between 2009 and 2011, according to a new study.
Researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health found that 23.2 percent of the 720 songs analyzed mentioned alcohol. Of those, 6.4 percent name-checked specific brands.
The genre of music that included the most references to alcohol was rap, hip-hop and R&B (37.7 percent), with country (21.8 percent) and pop (14.9 percent) coming in second and third place, respectively.
Patron, Hennessy and Grey Goose, which are all considered premium products, are more commonly mentioned in R&B, hip-hop and rap, according to the study. Whiskey and beer brands were more...
Researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health found that 23.2 percent of the 720 songs analyzed mentioned alcohol. Of those, 6.4 percent name-checked specific brands.
The genre of music that included the most references to alcohol was rap, hip-hop and R&B (37.7 percent), with country (21.8 percent) and pop (14.9 percent) coming in second and third place, respectively.
Patron, Hennessy and Grey Goose, which are all considered premium products, are more commonly mentioned in R&B, hip-hop and rap, according to the study. Whiskey and beer brands were more...
- 8/29/2013
- by The Huffington Post
- Huffington Post
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