Rick Howe (left) and Inscape founder Zeev Neumeier participate in a discussion at the TV of Tomorrow Show in 2024. (Photo by Matthew Keys for The Desk)
Inscape founder Zeev Neumeier is bringing his AI-powered venture Gray Swan out of stealth mode and into beta testing.
Gray Swan is a service powered by artificial intelligence that aims to help marketers better optimize their connected TV campaigns by exploring potential problem areas, including bad pricing setups, supply and demand partner “degrades” and errant winning and non-winning bids.
The name “Gray Swan” was inspired by the book “The Black Swan” by Nassim Nicholas Taleb, which examines once-thought improbable events with massive scale and unpredictability that are rationalized after the fact using logic and data.
At the TV of Tomorrow Show in San Francisco earlier this year, Neumeier said Gray Swan works in the same realm by vacuuming up data from its partners and clients,...
Inscape founder Zeev Neumeier is bringing his AI-powered venture Gray Swan out of stealth mode and into beta testing.
Gray Swan is a service powered by artificial intelligence that aims to help marketers better optimize their connected TV campaigns by exploring potential problem areas, including bad pricing setups, supply and demand partner “degrades” and errant winning and non-winning bids.
The name “Gray Swan” was inspired by the book “The Black Swan” by Nassim Nicholas Taleb, which examines once-thought improbable events with massive scale and unpredictability that are rationalized after the fact using logic and data.
At the TV of Tomorrow Show in San Francisco earlier this year, Neumeier said Gray Swan works in the same realm by vacuuming up data from its partners and clients,...
- 5/28/2024
- by Matthew Keys
- The Desk
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.