- In 1997 Paula funded FUNDACION CASA CLEMENTINA in Suchitoto El Salvador to develop the film industry in the Central America region. She is co-director of FICS Festival Internacional de Cine Suchitoto, which takes place in the month of November.
- Paula co-founded with partner producer Larry Garvin and film curator Marcela Goglio, a Latin American focused film festival in her native town of Suchitoto, El Salvador. The FESTIVAL INTERNACIONAL DE CINE SUCHITOTO will have its sixth edition in 2019.
- A second generation of radio and television broadcasters, Paula's father, Leonardo Heredia founded the first television and radio stations in El Salvador and continued creating the most important radio stations in Central America.
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