TBS is going online to do for video games what it did for classic movies. The Time Warner company Wednesday was to unveil GameTap, a broadband entertainment network that combines games on demand with original programming into a subscription package that the company characterized as the first of its kind. "Turner's lifeblood is creating branded networks, and we are excited about the opportunity to create an immersive environment for games following our success with other branded environments like CNN, TCM and Cartoon Network," said Andrew Heller, president of domestic distribution at TBS Inc. GameTap is scheduled to go live in the fall with 300 games at any one time, according to Dennis Quinn, TBS' executive vp business development. The entertainment proposition goes beyond playing games, however. GameTap also will offer a slate of specially created original programming that will include coming attractions, interviews, back stories and more -- all cross-promoted with existing Turner activities.
- 4/27/2005
- The Hollywood Reporter - Movie News
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