Banijay Launches French Format Fund
Banijay is seeking to elevate the best French formats by launching a fund with local format investment fund La Fabrique des Formats. Titled, Fonds La Fabrique – Banijay, the fund will identify local shows that the pair believe can make it to screen and travel beyond the territory. A selection committee made up of industry experts will be tasked with identifying the best projects, both non-scripted and scripted, and the fund will invest in a range of areas to elevate these shows to channels and platforms. The creators of the chosen formats will receive tailor-made support and funding to develop their creations. “This partnership further fosters our regional know-how,” said François de Brugada, CEO of Banijay France. “Being headquartered in France, along with our local knowledge and global ambition, it is naturally our role to support the creative community here to ambitiously develop the next-generation of...
Banijay is seeking to elevate the best French formats by launching a fund with local format investment fund La Fabrique des Formats. Titled, Fonds La Fabrique – Banijay, the fund will identify local shows that the pair believe can make it to screen and travel beyond the territory. A selection committee made up of industry experts will be tasked with identifying the best projects, both non-scripted and scripted, and the fund will invest in a range of areas to elevate these shows to channels and platforms. The creators of the chosen formats will receive tailor-made support and funding to develop their creations. “This partnership further fosters our regional know-how,” said François de Brugada, CEO of Banijay France. “Being headquartered in France, along with our local knowledge and global ambition, it is naturally our role to support the creative community here to ambitiously develop the next-generation of...
- 4/14/2022
- by Max Goldbart
- Deadline Film + TV
Lori Hall and Jessica Lane Alexander had talked about joining forces to open their own marketing firm for years. In 2020, the entertainment veterans made that dream a reality — and their timing couldn’t have been more opportune.
Hall and Alexander are the co-founders of Pop’N Creative, an Atlanta-based multicultural marketing firm. In the latest episode of Variety podcast “Strictly Business,” the two entrepreneurs address the challenges around discussions of how race, marketing and media converge at a moment of heightened awareness of systemic racial justice issues.
“A systemic problem needs a systemic solution,” Hall said.
Hall and Alexander previously worked together as marketing executives at TV One and Turner Broadcasting. At Pop’N Creative, Hall serve as head of creative while Alexander is head of digital content and marketing.
“We have what it takes,” Hall says of the decision to launch Pop’N Creative despite the pandemic-battered economic climate.
Hall and Alexander are the co-founders of Pop’N Creative, an Atlanta-based multicultural marketing firm. In the latest episode of Variety podcast “Strictly Business,” the two entrepreneurs address the challenges around discussions of how race, marketing and media converge at a moment of heightened awareness of systemic racial justice issues.
“A systemic problem needs a systemic solution,” Hall said.
Hall and Alexander previously worked together as marketing executives at TV One and Turner Broadcasting. At Pop’N Creative, Hall serve as head of creative while Alexander is head of digital content and marketing.
“We have what it takes,” Hall says of the decision to launch Pop’N Creative despite the pandemic-battered economic climate.
- 7/15/2020
- by Cynthia Littleton
- Variety Film + TV
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