With inventory beyond sold-out and the cost of 30-second spots soaring to as high as $5.6 million just to secure ad time, the demand for Super Bowl advertising continues to reach new peaks in an otherwise fractured media marketplace. And music licensing is following suit, with multiple synchs surpassing the $1 million threshold, and an all-star lineup of musicians taking leading on-camera roles in many of the most-anticipated spots.
Music publishers, who are involved in many of the Super Bowl synch negotiations on behalf of songwriters and music copyrights, are reporting healthy volume as of Friday afternoon. Universal Music Publishing Group has secured 12 synchs in national spots that will air post-kickoff, while Sony/Atv has 10, BMG has four and Abkco has one major synch: Pepsi Zero Sugar’s hip-hop remake of the Rolling Stones’ “Paint It Black” with Missy Elliott and H.E.R. Meanwhile, Warner/Chappell, which didn’t provide specific breakouts upon request for comment,...
Music publishers, who are involved in many of the Super Bowl synch negotiations on behalf of songwriters and music copyrights, are reporting healthy volume as of Friday afternoon. Universal Music Publishing Group has secured 12 synchs in national spots that will air post-kickoff, while Sony/Atv has 10, BMG has four and Abkco has one major synch: Pepsi Zero Sugar’s hip-hop remake of the Rolling Stones’ “Paint It Black” with Missy Elliott and H.E.R. Meanwhile, Warner/Chappell, which didn’t provide specific breakouts upon request for comment,...
- 1/31/2020
- by Andrew Hampp
- Variety Film + TV
Despite a tepid halftime performance and a 10-year low in ratings, Sunday night’s Super Bowl telecast was still a healthy one for top music publishers and record labels, many of whom saw overall volume and revenue on par with 2018’s record year of activity.
Among publishers, Sony/Atv secured seven synch licenses in national brand commercials, followed by Universal Music Publishing Group with seven, Kobalt with six, BMG with five and one for indie publisher Spirit Music Group. Warner/Chappell secured at least two, but had yet to provide a final tally at press time. The use of music grew even higher when extended to TV network promos andmovie trailers, though synch negotiations for those spots are typically shorter term and less high-price than those on behalf of brands.
The key to synch this year was the element of surprise, as marketers like Toyota, Burger King and Bud Light...
Among publishers, Sony/Atv secured seven synch licenses in national brand commercials, followed by Universal Music Publishing Group with seven, Kobalt with six, BMG with five and one for indie publisher Spirit Music Group. Warner/Chappell secured at least two, but had yet to provide a final tally at press time. The use of music grew even higher when extended to TV network promos andmovie trailers, though synch negotiations for those spots are typically shorter term and less high-price than those on behalf of brands.
The key to synch this year was the element of surprise, as marketers like Toyota, Burger King and Bud Light...
- 2/4/2019
- by Andrew Hampp
- Variety Film + TV
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