Move over Tom Cruise, "Barbie" is set to take over theaters this weekend and is perfectly poised to make a great first impression at the box office. With an almost guaranteed success on the horizon, the massive toy conglomerate Mattel is ready to open its factory floor to Hollywood in order to create its own Mattel Cinematic Universe (a new kind of MCU that may come with a choke hazard warning). The massive buzz and marketing opportunities that have come along with the endless promotion of writer-director Greta Gerwig's latest blockbuster will be nearly impossible to recreate, but Mattel is betting on the fact that their overflowing toy chest might have a few more plastic pieces of nostalgia that could have both an artistic and commercial appeal to a mass audience.
High-profile properties like "Masters of the Universe" will certainly be bringing He-Man and his skull-faced adversary Skeletor into...
High-profile properties like "Masters of the Universe" will certainly be bringing He-Man and his skull-faced adversary Skeletor into...
- 7/24/2023
- by Drew Tinnin
- Slash Film
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