A fictional band that lip-synched ditties for Experian's FreeCreditReport.com returns in new ads for FreeCreditScore.com.
The public demanded it, the company said.
The original three members were replaced in 2010 by musicians who actually toured to play the jingles live, but the outcry to bring back the first outfit was intense enough to warrant the faux band's return, according to Experian spokesman Ken Chaplin. The Canadian originals, led by Eric Violette, get their encore run in a campaign set to debut on national cable June 18.
In the previous series created by the Martin Agency of Richmond, Va., Violette, Vincent Charron and Mario Telaro "sing" out scenarios in which their lives have been ruined by credit woes. One memorable 2007 spot had them stuck in a pirate-themed fish joint serving tourists. The last commercial aired in 2010. Then Experian chose to employ a real band, called the American Secrets, to introduce Experian's FreeCreditScore.
The public demanded it, the company said.
The original three members were replaced in 2010 by musicians who actually toured to play the jingles live, but the outcry to bring back the first outfit was intense enough to warrant the faux band's return, according to Experian spokesman Ken Chaplin. The Canadian originals, led by Eric Violette, get their encore run in a campaign set to debut on national cable June 18.
In the previous series created by the Martin Agency of Richmond, Va., Violette, Vincent Charron and Mario Telaro "sing" out scenarios in which their lives have been ruined by credit woes. One memorable 2007 spot had them stuck in a pirate-themed fish joint serving tourists. The last commercial aired in 2010. Then Experian chose to employ a real band, called the American Secrets, to introduce Experian's FreeCreditScore.
- 6/6/2012
- by Ron Dicker
- Huffington Post
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