Imax Corp. has signed a deal with data and measurement firm EntTelligence for analysis of its audiences.
The agreement calls for the premium format operator to obtain detailed analysis related to capacity and attendance measurement. EntTelligence gathers data on over 3,000 theaters.
EntTelligence’s platform crunches data from hundreds of theater chains by market and even time of day to enable operators to measure audience exposure to content, including the ads and trailers shown on specific screens. Imax had 1,716 locations in 87 countries as of Dec. 31.
“Imax has revolutionized the theatrical viewing experience. To have this advanced team recognize EntTelligence’s capabilities is a testament to what our brilliant engineers and thought leaders have built,” EntTelligence’s Chief Strategy Officer and Partner Steve Buck said. “We’re thrilled to partner with Imax and assist with the detailed analysis of their impressive slate of films.”
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The agreement calls for the premium format operator to obtain detailed analysis related to capacity and attendance measurement. EntTelligence gathers data on over 3,000 theaters.
EntTelligence’s platform crunches data from hundreds of theater chains by market and even time of day to enable operators to measure audience exposure to content, including the ads and trailers shown on specific screens. Imax had 1,716 locations in 87 countries as of Dec. 31.
“Imax has revolutionized the theatrical viewing experience. To have this advanced team recognize EntTelligence’s capabilities is a testament to what our brilliant engineers and thought leaders have built,” EntTelligence’s Chief Strategy Officer and Partner Steve Buck said. “We’re thrilled to partner with Imax and assist with the detailed analysis of their impressive slate of films.”
Also Read:
John Oliver Says He’ll Never...
- 3/14/2023
- by Eileen AJ Connelly
- The Wrap
Many are wondering about the state of the specialty film theatrical marketplace and how to save it. Talk to people in the industry and you’ll hear the same issues: too few new films, little market research data and theatrical windows so short that, by the time indies get to many art houses, they’re out on PVOD, cutting into box office. Longtime indie film chain Landmark Theatres has a novel idea for how to improve things: half-naked male dancers!
“We want to celebrate new films when we see an opportunity to give guests something more than just the movie,” says Landmark president Kevin Holloway. And boy, did they ever. On Feb. 9 and 10, Landmark’s Scottsdale Quarter Theatre in Arizona presented the “’Magic Mike’s Last Dance’ Immersive Experience.” For $65 a head, moviegoers got a 75-minute “pre-screening party” at the theater’s bar, a DJ, two alcoholic “Mike-tails,” guns that made...
“We want to celebrate new films when we see an opportunity to give guests something more than just the movie,” says Landmark president Kevin Holloway. And boy, did they ever. On Feb. 9 and 10, Landmark’s Scottsdale Quarter Theatre in Arizona presented the “’Magic Mike’s Last Dance’ Immersive Experience.” For $65 a head, moviegoers got a 75-minute “pre-screening party” at the theater’s bar, a DJ, two alcoholic “Mike-tails,” guns that made...
- 2/28/2023
- by Gregg Goldstein
- Variety Film + TV
Click here to read the full article.
In early January of this year, Sonic the Hedgehog 2 set off a loud boom at the domestic box office when opening to 72.1 million in theaters. Paramount insiders estimated that nearly 60 percent of the audience on opening weekend were kids and parents, proving that families were indeed willing to set aside concerns about the ongoing pandemic and return to theaters. Hollywood and theater owners breathed a huge sigh of relief.
But when Pixar and Disney’s Toy Story spinoff Lightyear debuted in cinemas over Father’s Day weekend, only about 38 percent of those turning out were families, helping to explain why the movie launched to 50.6 million, instead of an expected 70 million to 85 million. Worse, it bowed in second place behind holdover Jurassic World: Dominion in a surprise upset, even if it could boast the best opening of the pandemic for an animated film...
In early January of this year, Sonic the Hedgehog 2 set off a loud boom at the domestic box office when opening to 72.1 million in theaters. Paramount insiders estimated that nearly 60 percent of the audience on opening weekend were kids and parents, proving that families were indeed willing to set aside concerns about the ongoing pandemic and return to theaters. Hollywood and theater owners breathed a huge sigh of relief.
But when Pixar and Disney’s Toy Story spinoff Lightyear debuted in cinemas over Father’s Day weekend, only about 38 percent of those turning out were families, helping to explain why the movie launched to 50.6 million, instead of an expected 70 million to 85 million. Worse, it bowed in second place behind holdover Jurassic World: Dominion in a surprise upset, even if it could boast the best opening of the pandemic for an animated film...
- 6/22/2022
- by Pamela McClintock
- The Hollywood Reporter - Movie News
Exclusive: We understand that MarketCast has tapped Steve Buck as its Svp Theatrical. In his new role, Buck will drive commercial sales and new business efforts for MarketCast’s theatrical products and services, which counts every major Hollywood studio and many independent producers as clients.
Buck will partner with MarketCast’s creative testing and analytics team to help build upon their theatrical business that sets the standards for movie marketing and creative campaigns. He’ll be responsible for expanding MarketCast’s reach within the studio and theatrical community, providing the company’s research and analytics products and services across the production and distribution chain.
“As the entertainment and media landscape changes and business models evolve, studio leaders and research teams are requiring deeper analytics to identify, and reach and nurture the fans that matter most,” said Jeremy Radisich, President of MarketCast. “Steve will provide the firepower to meet our aggressive...
Buck will partner with MarketCast’s creative testing and analytics team to help build upon their theatrical business that sets the standards for movie marketing and creative campaigns. He’ll be responsible for expanding MarketCast’s reach within the studio and theatrical community, providing the company’s research and analytics products and services across the production and distribution chain.
“As the entertainment and media landscape changes and business models evolve, studio leaders and research teams are requiring deeper analytics to identify, and reach and nurture the fans that matter most,” said Jeremy Radisich, President of MarketCast. “Steve will provide the firepower to meet our aggressive...
- 12/19/2019
- by Anthony D'Alessandro
- Deadline Film + TV
Madrid — In 1996, when still at high school, Spain’s Arturo Guillen, having flunked some exams, took a summer job at Entertainment Data Inc.(Edi), which had just set up in Spain, intent on delivering computer-collected box office results to distributors.
Cinema theaters would start relaying results from 10 pm, Guillén recalls. Sometimes the computer froze, so the results were typed out on paper. Guillen would then take an envelope with the final figures around to the studios at 5 am every night, so they had them when they woke up.
“Delays in figures decreases their value and quality,” Guillén told Variety at San Sebastian.
A few cinemas baulked at giving figures. “Once they tried them they saw their value immediately.”
Just a few years later, Guillen was an accepted member of the Spanish film establishment, called on when it came to analyzing film exports or box office at home.
He now teaches...
Cinema theaters would start relaying results from 10 pm, Guillén recalls. Sometimes the computer froze, so the results were typed out on paper. Guillen would then take an envelope with the final figures around to the studios at 5 am every night, so they had them when they woke up.
“Delays in figures decreases their value and quality,” Guillén told Variety at San Sebastian.
A few cinemas baulked at giving figures. “Once they tried them they saw their value immediately.”
Just a few years later, Guillen was an accepted member of the Spanish film establishment, called on when it came to analyzing film exports or box office at home.
He now teaches...
- 10/1/2019
- by John Hopewell
- Variety Film + TV
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