This story first appeared in the June 8 issue of The Hollywood Reporter. MTV's Jersey Shore introduced Gtl and Dtf into the pop-culture vocabulary. Now, one of its stars, Pauly D (real name: Paul DelVecchio), wants to popularize Rtd, or ready-to- drink. DelVecchio hopes to re-create the success of Bethenny Frankel’s Skinnygirl Cocktails with Remix, a premixed vodka concoction to be marketed as a “pregame” beverage for the club-hopping set. To that end, DelVecchio, 31, has partnered with David Kanbar, co-founder of Skinnygirl, and brought out of retirement Tom Bruno, formerly of Sidney Frank Importing
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- 5/30/2012
- by Shirley Halperin
- The Hollywood Reporter - Movie News
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